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Tuesday 1 June 2010

What cath kidstons about



I have chosen Cath Kidston to rebrand. Rather than just leave it at that,I would like to rebrand it within topshop. Cath Kidston covers about every thing anyone could whether it be clothes,sleep wear,crockery,bags,purses,fabric etc. However the one area that is lacking, is 'fashionable' items aimed for 15-25. This is where I'm going to rebrand a line of garments,using a variety of her prints in to topshop,which is one of the leading stores for this age range. The upside to having a brand in topshop is that it is then not your compitition. Other competetors would be places like Urban Outfitters,Oasis and River Island.
Vintage.Floral.Homely.Quirky.British.Family

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