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Tuesday 18 May 2010

Cath Kidston-could we see it in topshop?



I discovered Cath Kidston a few years ago when my friend came into school with a really nice floral bag. Not only does she have a number of shops around the UK but big department stores like debenhams are now selling alot of her homeware.
I particularly love the vintage prints,like the one above. I'd love to wear this design on some high wasted shorts or something. She has covered most market areas, and even though there is a clothes line,it's targeted to over 30's.I think there's a gap for a brand to be designed using her prints to go in shops aimed towards 14-30 year olds. Places like topshop and on websites like asos.com.

Cath Kidston has 28 shops in the uk, this has expanded from her one shop she opened up in London selling vintage fabrics. Now she creates her own prints for fabrics,has a collection of homeware,clothing and accessories and has made a great succes by her clever re-working of the traditional ebnglish country house style.

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